Blog #1

I think Daley's main argument in this article is to show how important media literacy has become to our generation. She states that "film, television, computer and online games, and music constitute the current vernacular". Daley is arguing that media literacy, for average citizens, is the most common way for us to recieve information. She goes on to explain that it is important to understand that "text and multimedia construct meaning" differently. I think her argument that text and media literacy are different is very interesting. I do agree with her that students recieve their information mostly from the media and we do want to be understood by our professors and classmates. After taking many classes about this subject, I was intrigued when she said "Multimedia and cinema, though sometimes enriched by language, embrace moany other elements as co-equal-not only image but also sound, duration, color, and design". I am constantly looking at those things while reading a magazine, watching television, or seeing a commercial. Her implications for a class like ours show how color, sound, duration, and design are easy to manipulate and have a large effect on our target audience. If she supports media literacy she must understand the power it has. I think in this class we will be learning about how to manipulate the media and understand the affect is has on its viewers.